There’s no denying it: good web design is hard. However, if you follow some simple design principles — principles that have been developed over decades of web design experience — you’ll end up with a much better website in less time than if you try to build something from scratch without any guidance at all.
Consistency
Consistency is key to a good website. It’s the one thing that keeps people coming back, even if they don’t notice it.
When you’re designing your site, think of consistency as an exercise in branding—a way to communicate your brand personality to customers and make them feel comfortable using the website. One way to do this is by providing consistency in design and tone of voice across all content on your site. This can help give visitors a clear idea about what kind of brand experience they’ll get when interacting with your company or product.
Consistency also extends beyond just how things look on screen: it’s important for both internal team members as well as external users who interact with us online through social media channels like Facebook and Twitter too!
Simplicity
Simplicity is the foundation of all design. The simpler something is, the easier it is to use and understand. It also means that fewer resources are needed to maintain or update it, which can save a lot of time and money in the long-term.
Simplicity makes content more accessible for everyone who views your website – whether they’re looking for specific information, or just browsing because they’re curious about what you offer.
By eliminating unnecessary clutter from your design, you make sure that visitors are able to find what they need quickly and easily without having too much trouble working out where things are on a page.
Familiarity
Familiarity is important because it allows you to draw on the user’s previous experiences. Users should be able to navigate your site without having to think too hard about how things work, and they should not have to spend time learning how to use the website. The best way to do this is by using common UI elements that have been used on many other websites before; this will help avoid confusion as users navigate your website.
Accessibility
Accessibility is the art of making your website easy to use for everyone. This includes people with disabilities, older people, younger people, and so on.
You might be wondering: “Why do I need to make my site accessible?” Here are some reasons:
-If you’re an American company and want to make sales in other countries, there’s a good chance that some of your customers will come from places that speak another language than English. So it’s important to make sure your site works well on any device or with any browser.
-People with disabilities sometimes use screen readers that read information aloud so they can access the content of websites without having to see it themselves. Luckily, most modern websites are built using HTML5 which makes them easier for screen readers like JAWS or NVDA to interpret.